Vivid Colors and Shimmering INTENZA


Among the pigments that PIGMENT TOKYO carries, there are some rare ones that you cannot find in most art supply stores.

One of them is the INTENZA series.


INTENZA 1235 Nitro Pink
1,100 tax in
INTENZA 4221 Orange Zest
1,320 tax in


INTENZA 4161 Envy
1,430 tax in
INTENZA 1211 Firefly
1,100 tax in

All of these pigments meet the standards of the FDA (U.S. Food and Drug Administration). Therefore, these allow you to enjoy the vivid colors of organic pigments and the shimmer of pearlescent while maintaining a high level of safety.

Moreover, the proportion of heavy metals contained in the pigments is set to the global standard and environmental issues are also taken into careful consideration.

Let's take a closer look at the pigments before adding any mediums. 

INTENZA was originally developed for use in cosmetics.

Therefore, the vivid tones of the pigments are rather unique and uncommon from those specially made for art-making.

Mica is the core base material of the pigments and it creates a high degree of saturation and design color.

Since the particle size is rightly fine, these pigments are suitable for making most kinds of paints that also produce smoothness when you draw fine lines and color detailed areas.

Furthermore, INTENZA pigments are easy to mix with mediums compared to other types.

The particles of effect pigments are fine and lightweight in general, therefore, I assume many of you may struggle a little while making paints with them.

In contrast, the INTENA series has a very high dispersion rate compared to other pigments and because of that, you only need to stir them to blend well with mediums.

Of course, any binder works effectively with these pigments. 

You can select according to your painting styles and techniques, such as animal glue, acrylic emulsions, oil-based mediums and so on, to make your paints.

In addition to that, you can apply it by spraying it to make plastic models or craftwork too.

All right, without further ado, let's make some paints!

【Art Materials Used】

Color Material: INTENZA Series

(From left to right: Nitro Pink, Firefly, Orange Zest, Envy)

Medium: Gum Arabic Medium

Substrate: Bamboo Washi for Watercolor Art Pad

The richness of INTENZA pigments is keeping the color intensity like lake pigments while giving silky smoothness to the painting surfaces.


Paint-making is not the only way to use these colors, because the great thing is you can add these pigments to other paints out of the usual pre-made paint tubes to have more variety of colors.

【Art Materials Used】

Color Material: INTENZA Series, Acrylic Paints

Medium: Acrylic Emulsion

Substrate: Bamboo Washi for Watercolor Art Pad

Please note that the sheen will fade if you add too much titanium white into the mixture, so remember to adjust the portion during the color mixing.  

We also have an article interviewing DIC Corporation, a major manufacturer of printing inks, organic pigments and synthetic resins that handles INTENZA pigments in Japan.

The related articles may help you learn more about this product.

Related Information

■Visits to CITE JAPAN, One of Japan’s Biggest Cosmetic Exhibitions


■DIC Corporation × PIGMENT TOKYO ~A Dialogue on the Possibilities of Color and Pigments~


Related Information

■DIC Corporation


(Link to an external site.)


Art Materials Expert of PIGMENT TOKYO


Born in 1989 in Tokyo. Master of Fine Art and Design at Nihon University College of Art. While working at PIGMENT TOKYO as an Art Materials Expert, he also continues his career as a visual artist.

Born in 1989 in Tokyo. Master of Fine Art and Design at Nihon University College of Art. While working at PIGMENT TOKYO as an Art Materials Expert, he also continues his career as a visual artist.